About us
Are you thinking of updating your wardrobe?
Make an appointment for a personal styling session. We will assess your style, advise you on the latest trends, and explain our shopping experience.
You can decide freely whether or not you would like to shop with us for your fashion needs.
Bored with your wardrobe?
Our style experts are at your disposal to guide you step by step in the design of your wardrobe and will give you the best advice for your fashion choices.
Discover our tailor-made services to enhance your personal style.
Where every outfit tells a story.
Get to know our designers
Dedicated stylists driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of clothing, marketing, and customer experience strategies.
Emma Johnson
Chief Fashion Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the fashion industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house stylists and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Fashion Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.